Concepted, wrote and proofed multifaceted copy while maintaining consistent brand voice
Collaborated with the design team to create and execute content across various platforms including email, web, social, in-telecast features, resort signage and OLV
Crafted editorial content around various vacation experiences with Hilton Grand Vacations
Led Creative Recess — a program I started at HGV that allowed creatives to break from their daily work routines to connect and share outside inspiration
Participated in HGV’s Brand Advocacy program, sharing exciting company news with the world
TPN Retail, Chicago, IL
Associate Creative Director | August 2021–February 2023
Concepted big ideas for client projects and new business opportunities
Developed creative strategies and crafted copy for in-store, digital, social, web, shopper video, promotional products and eCom asks
Provided leadership between copywriters and art directors, account, studio and production team members
Clients included Brita, Burt’s Bees, Clorox, Fresh Step, Glad, Hidden Valley Ranch, Kingsford, NeoCell, Renew Life, Blue Diamond Almonds and Clif Bar
Senior Copywriter | September 2019–August 2021
Copywriter | December 2016–September 2019
Mirum Shopper, Chicago, IL
Digital Copywriter | February 2015–December 2016
Wrote copy for web, social, influencers, online games and shopper videos
Developed UX solutions for consumers in collaboration with an interactive team
Clients included Axe, Ben & Jerry’s, Dove, Suave, TRESemmé and others from Unilever, as well as Real Techniques
Havas Worldwide, Chicago, IL
Junior Copywriter | February 2014–February 2015
Created traditional content for Citibank cards, Citibank retail and Liberty Mutual Insurance
EDUCATION
2012-2013 Chicago Portfolio School, Copywriting
2007-2011 University of Illinois at Urbana-Champaign, Bachelor of Science in Advertising, Concentration in Communication